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W Concept kicks off global campaign for local fashion brands

W Concept is your one-stop shop for the newest in avant-garde Korean fashion. This shopping store has swiftly become the go-to online store for consumers seeking one-of-a-kind and fashion-forward goods, thanks to its extensive collection of top Korean brands and new designers.


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The world's leading platform for Korean designers. Download the app and get a 15% off coupon! 3,000+ local brands. We ship to 44+ countries.


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W Concept

W Concept, the Seoul-based multinational e-commerce platform that was founded in 2008, has been one of the leaders in the promotion of Korean fashion brands out to the world in recent years.


W Concept Korea

W Concept — sometimes colloquially referred to as the "Farfetch of Asia" — is a multi-brand platform that started out as a showcase for independent Korean designers and grew to include.


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The new brick-and-mortar store, located on the third floor of the shopping centre, will be home to about 20 fashion labels, including W Concept's exclusive brands. Launched in South Korea in 2006, the online fashion platform was acquired by SSG.com last year for 265 billion won (US$218 million), becoming a subsidiary of Shinsegae Group.


W Concept

By. Casey Hall. 05 April 2021. Shinsegae Group's e-commerce firm SSG.com has acquired Korea's leading online fashion platform W Concept in a move designed to beef up its online fashion business, according to a report in The Korea Times. The retail giant, one of Korea's largest department store operators, already has a membership program.


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The world's leading platform for Korean designers. Download the app and get a 15% off coupon! 3,000+ local brands. We ship to 44+ countries.


Wconcept Korea YouTube

W Concept is currently one of the top three largest fashion retail sites in Korea. However, when the marketplace launched in the U.S. and Canada two years ago, it faced challenges with garnering visibility within markets with little to no awareness of their designers. "The products differ a lot," said Park.


To Korea Black W Concept

SSG.com, Shinsegae Group's e-commerce arm, has acquired W Concept, a Korean online fashion platform. SSG.com is working on increasing its online fashion business, and with W Concept being one of Korea's largest department stores, they had been eyeing the company for some time. The deal would see SSg.com acquire 100 percent of W Concept from.


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W Concept Korea

Discover the latest arrivals in women's fashion at W Concept. Shop the best selection of outwear, tops, pants, dresses, shoes, and more. Download our app now for an exclusive 15% off coupon and enjoy worldwide shipping with W Concept.


W Concept Korea

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W Concept Korea

W Concept Captures the Spirit of Seoul for New Pop-Up Shop at Bloomingdale's Celebrating K-Fashion and K-Beauty in style. Since the boom of K-Fashion and K-Beauty, South Korea has continued to set mainstream trends across fashion, beauty and music.


W Concept

On its Korean site, W Concept sells more than 2,000 brands. But that group has been curated down to around 300 for the U.S. online store, which launched in 2016. Park said Korean fashion, along with other elements of Korean culture, like K-pop, are slowly gaining more influence in other parts of the world .


W Concept

W Concept — sometimes colloquially referred to as the "Farfetch of Asia" — is a multi-brand platform that started out as a showcase for independent Korean designers and grew to include.